Analysis: the foundation of successful projects

Fulfilling All Requirements

To know requirements exactly and to follow the development through every phase, these are regarded as the most important steps to the obtaining optimum product. In addition to the expectations of later users, the kuehlhaus AG also considers the profitability goals of the site operators and the market position.
In this way, we ensure that the project is not only useful for the user but also fulfils the offeror’s requirements.

That’s why in this early phase we already include the marketing and sales departments of the client directly in the conception phase. The commercial goals and their compatibility are then analysed together with the user requirements.

After this phase, it is clear what the user and customer expect from the project and where the possibilities within the market are to be found. On the one hand, risks can be discovered and avoided at an early stage. Thus, avoidable risks can be recognised and opportunities of the project become apparent.
Thus, the lessons learned from this form the basis for the further development.

Analysis Methods of the kuehlhaus AG:

Requirements Analysis

With the help of analytical assessments, the existing solution to problems and opportunities are examined. In addition to the universally applicable usability guidelines, here the marketing communication and the graphic quality of the site are also considered.

Personas

By using fictitious person descriptions, so-called Personas, the kuehlhaus AG makes sure that the identified requirements are considered during all development phases and that the focus remains on the user.

Card Sortings

Card Sortings help to define the structure of the website in such a way that the users will find the content exactly where they expect to find it. This enhances the visitor satisfaction and minimises the bounce rate.