Online marketing
We use the term online marketing to cover a number of advertising forms, and the success of the campaigns is measured in conversion rates. Only by successfully coupling and coordinating all measures and making the best use of opportunities for each individual component can the highest possible conversion rates. We can tell you how this works!
Forms of advertising in online marketing
- Banners and special advertising
- E-mail marketing
- Search engine marketing (SEM)
- Microsites for special products/events
- Flash trailers as interactive product explanations
- Online games
In the area of online marketing, we assume responsibility not only for the planning but also the creative and implementation of campaigns or strategies for our clients. We know how to exploit the full potential and many opportunities of this advertising form and direct all measures toward the objectives of
- finding customers and generating leads
- building customer loyalty
- expanding and upgrading the customer base (cross- and upselling)
Tracking as a basis
Meaningful statistics on the source and number of visitors and their purchasing behavior help in equal measure to optimize the planning of online advertisement and to create transparency with regard to revenues and media investments. The budget is allocated to the areas that can achieve the highest possible conversion rate. Thus it is possible for us to achieve maximum success even with the smallest budget.
Banners and special advertising
In addition to the traditional banner as a advertising medium, the Internet now offers a great variety of attractive special advertising tools. Interactive banners such as banner games or rich media banners lead to higher click rates. Thus the desired high conversion rates certainly depend on the placement environment but also depend directly on the creative service.
E-mail marketing
E-mail marketing, i.e. direct marketing or database marketing by e-mail, is the fast and inexpensive way to establish and expand profitable customer relationships and fully leverage customer lifetime value. Even those who analyze the data for established customers and make consistent use of existing potential can successfully increase sales with selective e-mail campaigns.
Search engine marketing (SEM)
The days when optimizing metatags could ensure top positions in the search engines are definitely past. Today the market is driven by new models of the search engines marketing, such as web positioning and keyword advertising. Payment for these measures is based on the cost per click. For you this means that you only pay if a consumer actually clicks on your search result.
Microsites as landing pages
MMicrosites are dedicated web sites designed for a special event or product. Mostly they consists of only a single page. We use microsites as landing pages. These pages have the purpose of addressing the anonymous visitor acquired through the banner advertisement by using added value to increase interest and motivate the user to enter contact information or a profile.
Further information on this topic can be found under:
Dipl.-Ing. Christian Reschke
Management / CEO / Founder
+49 (621) 496083-0
c.reschke@kuehlhaus.com
Christian Reschke bei XING
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