Usability Evaluation: Only tested solutions are guaranteed to succeed

Intensive testing cuts costs and ensures quality

By using a wide variety of testing methods, the kuehlhaus AG ensures that your website will be able to meet all intended requirements and targets. The aim of evaluation is not only to identify problems but far more to answer the questions arising with regard to design, layout and effectiveness of the site. Depending on the question you are pursuing, data can be gained that contributes to the solution by means of tests tailored to meet your needs.

In order to minimise the risks of a development and to increase the degree of maturity, the kuehlhaus AG not only relies on testing existing websites, e.g. prior to development for the analysis of the requirements, but also during the design process, to verify the concepts and processes prior to activating the website and where necessary to correct these. Prototyping provides the basis for this.
In doing so, the risks of commercial losses, for instance caused by a lack of usability and the resulting bounce rates or by non-perceived communication media, is minimised and quality is increased.

Thus, intensive testing helps:

To identify and rectify problems in usability
To measure the recognition and advertising effect of the designs
To increase quality
To minimise risks and
To achieve the intended goals

The individual test methods not only enhance the user satisfaction but also directly improve the profitability of the site thanks to its own specially designed Business Centered Design Model.

Evaluations Methods of the kuehlhaus AG:

Expert reports / Expert Reviews

With the help of expert reviews, problems can be identified quickly and cost-efficiently and improvement suggestions can be drawn up. These methods are ideal for evaluating websites at short notice.

Usability and User Experience Tests

Tests with representative users supply in-depth insights into the usability of the site and on the behaviour of the target group. By means of user experience tests, design and effectiveness of the site can also be tested.

Eye Tracking

By using Eye Tracking, you are able to test what is actually perceived on a website or what effect a design has. In conjunction with a Usability and User Experience Test, Eye Tracking delivers even more in-depth insights.