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E-mail marketing

E-mail is practically indispensable as a personal, direct communication medium for your marketing mix. There is hardly another medium which combines so many useful characteristics at a comparable price.

Areas of use

The options for e-mail communication are as unlimited as your business units and offer clear advantages over traditional postal mailing with the opportunity of immediate response by the addressee.

  • New customer acquisition
  • Customer retention
  • Sales support
  • Distributing product and company information
  • Direct product sales
  • Market research and customer surveys

Key advantages

The advantages of e-mail communication are obvious: faster production times and lower costs compared to printed mailers enables you to increase the frequency of your communication significantly, with significantly improved and faster measurability of results.

  • Cheaper: low production costs (no printing, only postage)
  • Fast: low lead time and 80% response within the first 48 hours after sending (after about 9 days with conventional mailers)
  • Quantifiable: monitoring of success by extensive reporting
  • Direct: no detour via the secretary, directly to the electronic inbox of the contact – just when you want it there
  • Flexible: a communication tool for the widest range of applications and areas
  • Scalable: any amount of information can be made available through hyperlinks to further microsites, landing pages, or campaign sites

What we can do for you

We can provide you with the entire bandwidth of services for e-mail marketing, including planning the campaign and selecting suitable software, design and programming, full implementation and the evaluation of success.

  • Strategy and consulting for B2B and B2C campaigns
  • Planning, creation and implementation of campaigns
  • Technical integration in sales and CRM systems (interfaces)
  • Setup of e-mail distribution
  • Tracking and Analysis
  • Workshops and training

We prefer to use the enterprise e-mail marketing system from United MailSolutions for distribution of the mailings.

 
Christian Reschke

Dipl.-Ing. Christian Reschke
Management / CEO / Founder
+49 (621) 496083-0
c.reschke@kuehlhaus.com
Christian Reschke bei XING
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