The procedure model of the kuehlhaus AG: Business Centered Design

User Centered Design: the user is the focus of the development

User Centered Design is a well-known procedure model to achieve usability, particularly for software.
In User Centered Design, the End-user is placed in the in centre of the development process. Therefore, we guarantee the final product will meet the target group’s expectations. The result is an effective, efficient task processing and ensures a high-degree of user satisfaction at the functional level.
The User Centered Design is a cyclical model which consists of three consecutive phases:

Business Centered Design: the new model for the World Wide Web

Business Centered Design is a newly developed procedure model of the kuehlhaus AG, which in addition to the Usability, takes all influential factors of a website into consideration. The focus of the development is both on the interests of the user as well as those of the offeror.
We place great value on high-quality Interface Design to ensure that the solutions not only work but are also aesthetically appealing.
This requires not only the so-called "Joy of Use", but also the entire brand communication process.

Thus, Business Centered Design forms the symbiosis of Usability, Design and Profitability and is the optimum model for the World Wide Web.

You can find out more on Business Centered Design and the methods that have been specially developed for this in our Info brochure:

Factsheet Business Centered Design
(PDF 95 KB)